Aupale Seltzer
2023 | Visual Identity, Custom Packaging Design & Production, Visual Brand Assets & Photography
- The Dieline
- The Dieline
Signalling a premium experience like no other, Aupale Seltzer is served in a "crafted bottle that acts as a testament to the delicate balance between utility and aesthetics, ideal for a vodka seltzer inspired by the planet's purest water sources from a remote and wild northern region of Canada," as published by The Dieline.
With careful precision, engineers meticulously sculpted the icy texture by hand, inspired by its predecessor Aupale Vodka, a Wedge-designed brand and cutom packaging created in 2021. The effect is an effortlessly organic and timeless result that reminds you of the pure northern glacier its recipe starts with. The fashionable bottle reflects this transition from liquid to ice without being too literal.
The custom logo combines an elegance, coolness, and a sharpness, paired with a simply typewriter font to reinforce the technicality of the product and its distillation process. The signature teal is an ownable premium cue a la Tiffany's.
The glass bottle positions Aupale's premium difference on shelf, next to aluminum cans. As reported by The Dieline, "the lack of illustrations and imagery allows this brand to be more refined and sophisticated than its competitors. Wedge has immaculately shown how departing from the masses and valuing the details can create a captivating packaging system."
Discover the full brand and more behind the design at www.wedge.work
With careful precision, engineers meticulously sculpted the icy texture by hand, inspired by its predecessor Aupale Vodka, a Wedge-designed brand and cutom packaging created in 2021. The effect is an effortlessly organic and timeless result that reminds you of the pure northern glacier its recipe starts with. The fashionable bottle reflects this transition from liquid to ice without being too literal.
The custom logo combines an elegance, coolness, and a sharpness, paired with a simply typewriter font to reinforce the technicality of the product and its distillation process. The signature teal is an ownable premium cue a la Tiffany's.
The glass bottle positions Aupale's premium difference on shelf, next to aluminum cans. As reported by The Dieline, "the lack of illustrations and imagery allows this brand to be more refined and sophisticated than its competitors. Wedge has immaculately shown how departing from the masses and valuing the details can create a captivating packaging system."
Discover the full brand and more behind the design at www.wedge.work
ABOVE Aupale Vodka, bespoke bottle design & brand designed by Wedge. Inspired by the raw, northern glacial source.
